Disrupt or Be Disrupted How Digital Transformation is Revolutionizing Business Models

Podcast Transcript

HOST: Welcome to 'Unlock the Future of Business,' the podcast that explores the exciting world of digital transformation. I'm your host today, and I'm excited to have with me Dr. Rachel Lee, the program director for the Undergraduate Certificate in Transforming Business Models for Digital Transformation. Welcome, Rachel! GUEST: Thanks for having me. I'm thrilled to share the benefits and opportunities of our innovative program. HOST: Let's dive right in. What inspired the creation of this course, and what sets it apart from other business programs? GUEST: We recognized the need for a program that prepares students for the rapidly changing business landscape. Our course focuses on equipping students with the skills to navigate digital transformation and thrive in the digital age. What sets us apart is our emphasis on interactive learning, real-world case studies, and collaborative projects. This hands-on approach ensures our graduates are job-ready and can hit the ground running. HOST: That sounds incredibly practical. What kind of skills can students expect to gain from this course? GUEST: Our students will develop a deep understanding of the latest digital trends and technologies, such as artificial intelligence, blockchain, and the Internet of Things. They'll learn how to apply these technologies to transform business models, making them more agile, innovative, and competitive. We also focus on developing essential skills like design thinking, data analysis, and strategic management. HOST: That's a great combination of technical and soft skills. What kind of career opportunities can graduates expect? GUEST: Our graduates can pursue roles in business strategy, innovation management, digital transformation, and entrepreneurship. They'll be equipped to start their own businesses or lead digital transformation initiatives in existing organizations. We've had students go on to work with top companies, startups, and even non-profit organizations. HOST: That's fantastic. Can you share some examples of how our graduates have applied their skills in the real world? GUEST: One of our graduates worked with a large retail company to develop a digital transformation strategy, which resulted in a significant increase in online sales. Another graduate started their own sustainable fashion brand, leveraging digital platforms to reach a global audience. These are just a few examples of the many success stories we've seen. HOST: Those are inspiring stories. For our listeners who might be considering this course, what advice would you give them? GUEST: I'd say this course is perfect for anyone who's curious about the future of business and wants to be at the forefront of digital transformation. It's ideal for those who want to gain practical skills, network with like-minded individuals, and be part of a community that's shaping the future of business. HOST: Thanks, Rachel, for sharing your insights and expertise with us today. If our listeners want to learn more about the Undergraduate Certificate in Transforming Business Models for Digital Transformation, where can they go? GUEST: They can visit our website or reach out to our admissions team. We'd be happy to answer any