Cracking the Code of Arabic Business Etiquette The Unspoken Rules You Need to Know

Podcast Transcript

HOST: Welcome to our podcast, where we explore the exciting world of language and business communication. I'm your host, and today we're joined by Dr. Amira Hassan, the Program Director of the Postgraduate Certificate in Arabic Language and Business Communication Strategies. Dr. Hassan, thanks for being here! GUEST: Thank you for having me! I'm thrilled to share the opportunities and benefits of our program with your listeners. HOST: So, let's dive right in. What makes this course unique, and how does it prepare students for the global market? GUEST: Our program is designed to equip students with the language skills and strategic communication knowledge to succeed in the Arabic-speaking world. We take them on a journey from beginner to advanced levels of Arabic, immersing them in the culture and nuances of the language. At the same time, we focus on developing their business communication skills, using real-world case studies and projects to prepare them for the complexities of international business. HOST: That sounds incredibly comprehensive. What kind of career opportunities can graduates expect? GUEST: Our graduates have gone on to work in a wide range of fields, including diplomacy, international business, marketing, and more. They've worked with top organizations, fostering cultural exchange and driving business growth. We've had graduates work as diplomats, business consultants, marketing specialists, and even entrepreneurs, starting their own businesses in the Middle East. HOST: That's impressive. What kind of practical applications can students expect from the course? How does it prepare them for the real world? GUEST: We use interactive and immersive learning experiences to prepare students for the real world. For example, we have a module on business etiquette in the Arab world, where students learn about cultural norms and customs. We also have a project where students work with a real client, developing a marketing campaign for an Arab market. These experiences give students hands-on practice and prepare them for the challenges they'll face in the global market. HOST: I can see how that would be valuable. What kind of community can students expect to join when they enroll in the program? GUEST: Our students become part of a community of global professionals who share a passion for Arabic language and culture. They're connected to a network of alumni who are working in top organizations around the world. We also have a strong industry connection, with partnerships with leading businesses and organizations in the Middle East. This community provides students with a lifelong support system, opening doors to new opportunities and connections. HOST: That sounds like an incredible network to tap into. Finally, what advice would you give to someone considering enrolling in the program? GUEST: I would say that this program is for anyone who wants to unlock their potential and succeed in the global market. If you're passionate about Arabic language and culture, and you want to develop the skills and knowledge to succeed in international business, then this program is for you. Don't be afraid to take the leap – our faculty and community