Unpacking the Hidden Gems of Portugal: How to Make Your Travel Business Stand Out with Fluent Portuguese

Podcast Transcript

HOST: Welcome to today's podcast, everyone. We're here to explore an exciting opportunity for professionals in the travel and tourism industry. Joining me is Maria, the program director of the Postgraduate Certificate in Portuguese for Travel and Tourism Industry. Maria, thanks for being here. GUEST: Thank you for having me. I'm thrilled to share the benefits of our program with your listeners. HOST: So, let's dive right in. What inspired the creation of this course, and who is it designed for? GUEST: We recognized the growing demand for Portuguese-speaking specialists in the travel and tourism industry. With Brazil and Portugal being popular tourist destinations, we saw an opportunity to equip professionals with the language skills and industry knowledge needed to tap into this market. Our program is perfect for those looking to enhance their career prospects, whether they're already working in the industry or looking to transition into it. HOST: That's really interesting. Can you share some examples of career opportunities that our listeners might be interested in? GUEST: Absolutely. Graduates of our program can pursue roles such as travel agents, tour operators, hospitality managers, and even tourism development consultants. They'll be well-equipped to communicate effectively with Portuguese-speaking clients, suppliers, and partners, opening doors to exciting opportunities in international tourism. HOST: That sounds amazing. What sets your program apart from others in the market? GUEST: Our comprehensive course combines language skills with industry-specific terminology and knowledge. Our expert instructors use interactive lessons, real-life case studies, and project-based learning to ensure that our students are prepared for the demands of the industry. Plus, our global community of professionals provides a network of like-minded individuals who can support and inspire each other. HOST: I love the emphasis on practical application. Can you share an example of how students might apply their skills in a real-world scenario? GUEST: One of our students, for example, was working with a travel agency that specialized in Brazilian tours. She used her Portuguese language skills to negotiate with local suppliers, creating a customized itinerary that met her clients' needs. Her ability to communicate effectively in Portuguese not only impressed her clients but also helped her agency stand out from the competition. HOST: Wow, that's a great example. What advice would you give to our listeners who are considering this program? GUEST: I would say that this program is perfect for anyone looking to take their career to the next level. Whether you're looking to transition into the industry or enhance your existing skills, our program will provide you with the tools and knowledge you need to succeed. Don't be afraid to take the first step – our community is here to support you every step of the way. HOST: Thanks, Maria, for sharing your insights with us today. If our listeners are interested in learning more, where can they go? GUEST: They can visit our website or reach out to us directly. We'd be happy to answer any questions they may have and guide them