Cracking the Code of Human Motivation How Design Can Drive Behavioral Change

Podcast Transcript

HOST: Welcome to today's episode of 'Designing Success,' where we explore the world of human-centered design and how it can transform your career. I'm your host, and joining me today is Dr. Rachel Kim, the programme director of our Executive Development Programme in Designing for User Behavior and Motivation. Rachel, thanks for being on the show! GUEST: Thanks for having me! I'm excited to share more about our programme. HOST: So, let's dive right in. Our programme promises to unlock the power of human-centered design. Can you tell us more about what that means and how it can benefit our listeners? GUEST: Absolutely. Human-centered design is all about understanding the needs, desires, and behaviors of your users and designing experiences that meet those needs. Our programme teaches you how to apply this approach to create products, services, and experiences that drive engagement and loyalty. HOST: That sounds incredibly valuable. What kind of skills can our listeners expect to gain from the programme, and how can they apply those skills in their careers? GUEST: Our programme covers a wide range of topics, including human psychology, behavioral science, and design thinking. Our participants learn how to conduct user research, design experiments, and measure the impact of their designs. These skills are highly sought after in UX design, product management, and innovation. HOST: I can see why this programme would be attractive to UX designers and product managers. But what about other professionals who might not be directly involved in design? How can they benefit from the programme? GUEST: Actually, our programme is designed for anyone who wants to drive business growth and create lasting impact. Whether you're a marketer, entrepreneur, or business leader, understanding user behavior and motivation can help you make better decisions and create more effective strategies. HOST: That's really interesting. I know our programme offers hands-on projects and real-world applications. Can you give us an example of what that might look like? GUEST: One of our projects involves redesigning a product or service to improve user engagement. Participants work in teams to conduct user research, design prototypes, and test their solutions. We also provide personalized coaching and mentorship to help them refine their ideas and develop a portfolio of work. HOST: That sounds like a fantastic way to learn. And I know our programme also offers networking opportunities with industry leaders. Can you tell us more about that? GUEST: Yes, our programme is designed to be highly interactive and collaborative. We invite industry leaders to share their experiences and insights, and our participants have the opportunity to connect with them and learn from their successes and challenges. HOST: Wow, that's amazing. Finally, what advice would you give to our listeners who are considering joining the programme? GUEST: I would say that this programme is a game-changer for anyone who wants to elevate their career and make a real impact. Don't be afraid to take the leap and invest in yourself. Our programme is